Ad Optimiser Agent

Watches your Google and Meta ad campaigns every day, moves budget to what works, pauses waste and suggests new ad copy.

How it works

Ad accountsAnalyse & optimiseLower cost per lead

What it does

  • Daily checks on spend, clicks and conversions
  • Pauses underperforming ads and keywords
  • Shifts budget to the best campaigns within your limits
  • New headline and copy ideas to test, plus a weekly report

Works with

Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsSlack+ most tools with an API

Who it's for

  • Businesses spending on Google, Meta or LinkedIn ads
  • Agencies managing many ad accounts
  • Teams without a full-time ad specialist

Example: a daily check

What comes in

Your campaigns from yesterday.

What the Ad Optimiser Agent does

The agent notices one ad set with cost per lead 3× your target, pauses it, moves the budget to the best performer, drafts two new headlines based on what's working and posts a summary in Slack.

Without vs. with the Ad Optimiser Agent

Without the agentWith the Ad Optimiser Agent
Accounts checked once a weekEvery campaign checked every day
Wasted spend runs for daysPoor performers paused quickly
New ad ideas when someone has timeNew copy suggestions every week

What you need to get started

  • Access to your ad accounts
  • Your targets, for example cost per lead or ROAS
  • Limits on what it can change on its own
  • Google Analytics or conversion tracking set up

Don't have some of these yet? We help you set them up during onboarding.

From demo to live in 5–7 days

  1. Free demo

    We show the Ad Optimiser Agent working and learn about your tools, volumes and goals. You get an exact quote after the call.

  2. Setup on your accounts

    We connect Google Ads, Meta Ads, LinkedIn Ads and the other tools you use, and configure the agent with your rules, tone and content.

  3. Test with real examples

    We run the agent on your real cases, review the results with you and adjust until it handles them correctly.

  4. Go live with support

    The agent goes live. We monitor it during the first weeks and make improvements based on what we see.

Questions

Can it spend more than my budget?

No. It only moves budget within the limits you set, and bigger changes wait for your approval.

Does it replace my agency?

It handles the daily checks and routine changes. Strategy and creative direction still benefit from a person, and many agencies use it to manage more accounts.

What does "starting from $49" include?

Setup of the Ad Optimiser Agent on your accounts with its standard configuration. The final price depends on integrations, volume and customisation, and is confirmed after the free demo.

Can you customise it for our process?

Yes. Most clients ask for changes to the rules, wording or integrations. Bigger changes are quoted as custom development.

Who pays for AI and messaging usage?

Usage from providers such as OpenAI, Anthropic, Twilio or WhatsApp is billed to your own accounts. We help you set them up and estimate monthly costs during the demo.

See the Ad Optimiser Agent on a live demo

30 minutes with our team, using examples from your business. No obligation.

Built and supported by Bitware TechnologiesEvery agent is designed, set up and maintained by our own team. You deal with the people who build it.

Related agents

More Marketing agents →